Adam Legg

    Designer, marketer and copywriter based in London and Melbourne. 
    adam.legg@me.com




Adam brings over a decade of client-facing creative, co-design, strategic, project management, and design experience. He blends spatial thinking with brand strategy, co-design and digital delivery to create work that is useful, human and grounded in social-impact.

       He’s interned in Malaysia and Berlin, exhibited at the Deutsches Architektur Zentrum (DAZ) and constructed a pavilion on Yorta Yorta Country in remote New South Wales. He’s solved marketing briefs for brands like Chobani Yoghurt, the University of Melbourne, Tourism Western Australia, Asahi Beer, and Somersby Cider. He’s designed and built a resource website for trans and gender-diverse people and contributed to queer space archives in Germany. He’s co-designed solutions to help end homelessness in Australia, build local training programs and led the rebrand of numerous social impact organisations.

He champions inclusive and participatory approaches in both marketing and architecture. His final architectural design thesis A Big Queer Mess was shortlisted for the Bates Smart Award, the InDesign Graduate Award and was featured in Dezeen. He was the recipient of the Macdonald and Varney scholarships.

He can write and design, pitch for (and win) work, build websites and marketing campaigns, develop brand strategies, and project manage. 

See work below, email him at adam.legg@me.com for his full folio, CV, transcripts, or to discuss a project or collaboration.

Adam holds full working rights in Australia and the UK.

Somersby Cider






1/8
  • Co-design, marketing
Adam led creative and strategy for Somersby Cider across digital platforms, supporting events, influencer partnerships, PR activity and new product launches. The campaigns combined playful storytelling with sharp audience insights, driving the highest engagement in the industry and positioning Somersby as one of the most dynamic voices in the category.


A Big Queer Mess






2/8
  • Architecture
A Big Queer Mess is a speculative architecture for a disused suburban site, designed “just enough” to resist being a conventional building. Monumental in scale yet sunken into a reconstructed topography, it contains housing, bathing and performance spaces while appearing almost invisible in its neighbourhood context.

The project operates as both public amenity and open shell – an architecture to be inhabited, appropriated and queered further. It celebrates the mundane, turning basic activities into spectacle, and challenges the assumption that queer architecture must be overt or symbolic. Instead, it proposes buildings that allusively embody queerness through their design and use: familiar on the surface, subversive beneath.


Top Surgery Starter Pack






3/8
  • Co-design, marketing
The Top Surgery Starter Pack was a co-designed resource created with and for young trans and gender-diverse people preparing for gender-affirming surgery. Built around lived experience, it brought together practical advice, peer stories, recovery tips, and wellbeing supports into one accessible platform. The project challenged the medicalised, deficit framing often surrounding trans health by centring community knowledge, agency and care. It functioned as both a practical guide and a solidarity tool—helping young people navigate systems, advocate for themselves, and connect with others who had walked the path before them.


VC Catalyst






4/8
  • Marketing, strategy, brand, web
Adam led brand and marketing strategy for VC Catalyst, growing it from an unknown pilot into Australia’s leading investor education program.  As part of this project, he supported State government refunding ($1.6m+) twice by building a trusted brand, compelling narrative and powerful community.


Marzahn co-design






5/8
  • Co-design, architecture, design
Participatory design studio with asylum seeker communities in Marzahn, Berlin, undertaken with TU Berlin. We worked in the city’s outer suburbs where racial segregation, public housing and refugee displacement intersect. Through intensive on-the-ground engagement, we co-designed spatial responses to housing and public safety, centring lived experience and positioning design as both a tool for listening and an act of solidarity.


YLab Studio






6/8
  • Marketing, strategy, co-design, brand
Adam transformed an emerging internal design team into a high-performing creative studio delivering six-figure social impact projects. He led the rebrand, built a multi-disciplinary team and developed a strategic offer that centred youth voices while meeting government and community sector needs.


Good News Melton






7/8
  • Co-design, marketing
Good News Melton was a hyper-local storytelling project and employment-based training initiative that challenged deficit-based narratives of a frequently marginalised community. The project was a multi-layered intervention that created employment pathways, reframed public narratives and demonstrated the value of community-led design. Part platform, part training ground, part community celebration, it was designed with, for and by the people it served.


Transforming Solidarities






8/8
  • Architecture, design, research
A three-phase project exploring how architecture can support housing justice – from research and resistance at Habersaathstraße 40–48, to design proposals, exhibition-making and hands-on designing and live project support with ConstructLab.



Adam acknowledges the Traditional Owners of the unceded land on which he lives and works, the Wurundjeri people of the Kulin Nation. He recognises their continued connection to land, waterways and community and pays his respects to Elders past and present.